The Corporate Opportunity
Why Companies Partner with Gyms:
- Employee wellness programs
- Reduced healthcare costs
- Better productivity
- Talent attraction/retention
Why It's Good for You:
- Bulk memberships
- Predictable revenue
- Quality leads
- Brand association
Identifying Target Companies
Ideal Partners:
- 50-500 employees
- Within 3-5 km of gym
- No existing gym tie-up
- Wellness-focused culture
- HR budget for benefits
Where to Find:
- Corporate parks nearby
- Business directories
- LinkedIn search
- Industry associations
Approaching Companies
Initial Outreach: Target: HR Manager or Admin Head
Email Template:
Subject: Employee Wellness Partnership - [Gym Name]
Hi [Name],
I'm [Your Name] from [Gym Name], located [distance] from your office.
We partner with companies like [similar company] to provide employee wellness programs that have shown to reduce absenteeism by 20% and increase productivity.
Would you be interested in a brief meeting to explore how we could support [Company Name]'s wellness initiatives?
I'm happy to offer a complimentary trial week for your team.
Best regards,
[Your Name]
LinkedIn Approach: Connect first, then message after connection.
The Corporate Pitch
Meeting Agenda:
- Understand their current wellness programs
- Present your offering
- Show corporate-specific benefits
- Discuss pricing options
- Propose trial period
Value Proposition:
- Healthier employees = less sick leave
- Fitness = higher productivity
- Team activities = better bonding
- Wellness = talent attraction
Pricing Models
Model 1: Flat Corporate Discount
- 15-25% off standard rates
- Simple to implement
- Individual payments
Model 2: Company Subsidized
- Company pays part of membership
- You bill company directly
- Higher commitment
Model 3: Company Paid
- Full membership paid by company
- Monthly/quarterly billing
- Highest revenue
Model 4: Usage-Based
- Pay per visit
- Company pays only for usage
- Lower risk for company
Corporate Package Features
Standard Offer:
- Discounted memberships
- Flexible timing
- Corporate billing
- Quarterly reports
Premium Offer:
- On-site fitness sessions
- Health camps at office
- Wellness seminars
- Dedicated corporate liaison
Managing Corporate Accounts
Onboarding:
- Dedicated corporate event
- Facility tour for employees
- Welcome kits
- Fitness assessments
Ongoing:
- Monthly usage reports
- Quarterly HR check-ins
- Event coordination
- Issue resolution
Making It Sticky
Engagement Tactics:
- Inter-company fitness challenges
- Corporate team events
- Annual health checks
- Recognition for active employees
Renewal Strategy:
- Review meeting 60 days before expiry
- Share success metrics
- New year planning
- Volume growth discussion
Tracking Success
Metrics:
- Employee enrollment rate
- Active usage percentage
- Retention rate
- Revenue per corporate
- NPS from corporate members
Common Challenges
"We have a society gym"
- Highlight professional equipment
- Trainers and classes
- Extended hours
- Better experience
"Budget is limited"
- Start with partial subsidy
- Usage-based model
- Prove value for next year
"Employees won't use it"
- Engagement programs
- Corporate challenges
- On-site promotions
- Manager involvement
Conclusion
Corporate tie-ups require patience but deliver consistent revenue. Build relationships, prove value, and expand from there.
WTF Powered includes corporate account management and reporting features.