30-Day Gym Social Media Content Calendar

Why Consistency Matters

Social media success = consistency + value + engagement.

Here's a month of content, ready to use.

The Content Pillars

1. Education (30%):

• Exercise tips
• Nutrition advice
• Workout guides
• Myth busting

2. Inspiration (25%):

• Member transformations
• Success stories
• Motivational quotes
• Before/afters

3. Behind-the-Scenes (20%):

• Gym culture
• Staff spotlights
• Facility tours
• Daily operations

4. Engagement (15%):

• Questions
• Polls
• Challenges
• User-generated content

5. Promotion (10%):

• Offers
• New programs
• Events
• Referrals

30-Day Calendar

Week 1: Fitness Foundations

Day 1 (Monday): "5 morning workout benefits" [Education] Day 2 (Tuesday): Member transformation Tuesday [Inspiration] Day 3 (Wednesday): "What's your fitness goal?" Poll [Engagement] Day 4 (Thursday): Quick home workout video [Education] Day 5 (Friday): Staff spotlight [Behind-the-Scenes] Day 6 (Saturday): Weekend workout challenge [Engagement] Day 7 (Sunday): Motivational quote + week ahead [Inspiration]

Week 2: Nutrition Focus

Day 8 (Monday): "5 pre-workout foods" [Education] Day 9 (Tuesday): Before/after transformation [Inspiration] Day 10 (Wednesday): "What do you eat pre-workout?" [Engagement] Day 11 (Thursday): Quick healthy recipe [Education] Day 12 (Friday): Gym tour video [Behind-the-Scenes] Day 13 (Saturday): Special offer post [Promotion] Day 14 (Sunday): "Week in review" highlights [Behind-the-Scenes]

Week 3: Member Spotlight

Day 15 (Monday): Member success story (video) [Inspiration] Day 16 (Tuesday): Exercise of the week tutorial [Education] Day 17 (Wednesday): "Caption this" workout photo [Engagement] Day 18 (Thursday): Common workout mistakes [Education] Day 19 (Friday): Trainer spotlight [Behind-the-Scenes] Day 20 (Saturday): Group class promotion [Promotion] Day 21 (Sunday): Fitness tip compilation [Education]

Week 4: Community Building

Day 22 (Monday): Member shoutout [Inspiration] Day 23 (Tuesday): "Would you rather" fitness edition [Engagement] Day 24 (Wednesday): Quick form check video [Education] Day 25 (Thursday): Class in action video [Behind-the-Scenes] Day 26 (Friday): New joiner welcome [Behind-the-Scenes] Day 27 (Saturday): Weekend motivation [Inspiration] Day 28 (Sunday): Month-end special offer [Promotion]

Bonus Days (29-30): Day 29: User-generated content feature [Engagement] Day 30: Monthly recap + testimonials [Inspiration]

Post Templates

Educational Post:

💡 [TOPIC] TIP

[Opening hook/question]

Here's what you need to know:
✅ Point 1
✅ Point 2
✅ Point 3

[Call to action]

#FitnessTips #[YourGymName] #Workout

Transformation Post:

🔥 MEMBER SPOTLIGHT 🔥

Meet [Name] - [transformation summary]

📆 Timeline: [Duration]
🎯 Goal: [Their goal]
💪 Result: [Achievement]

What [Name] says:
"[Short testimonial]"

Your transformation is waiting. DM to start!

#Transformation #[YourGymName] #FitnessJourney

Engagement Post:

🤔 QUICK POLL

[Question]?

👍 Option A
❤️ Option B
😮 Option C

Drop your answer in comments! 👇

#GymPoll #[YourGymName] #FitFam

Best Posting Times (India)

Instagram/Facebook:

• Morning: 7-9 AM
• Afternoon: 12-2 PM
• Evening: 6-9 PM

Best Days:

• Engagement: Tuesday-Thursday
• Reach: Saturday mornings

Content Creation Tips

Quick Video Ideas:

• Exercise demos (30-60 seconds)
• Day-in-the-life (Stories)
• Trainer tips (Reels)
• Member testimonials (short clips)
• Facility walkthroughs

Photo Ideas:

• Action shots during workouts
• Group class energy
• Equipment close-ups
• Before/after collages
• Staff candids

Hashtag Strategy

Core Hashtags (use always):

• #[YourGymName]
• #[YourCity]Gym
• #[YourArea]Fitness

Rotating Hashtags (mix 10-15):

• #FitnessIndia #GymLife
• #FitIndia #WorkoutMotivation
• #FitFam #GymMotivation
• #HealthyLifestyle #FitnessGoals
• #WorkoutOfTheDay #GymTime

Conclusion

Consistent social media presence builds brand and community. Use this calendar, customize for your gym, and engage authentically.

Plan content weekly, batch create, and schedule in advance for consistency.