Why Women-Only Sections?
- Reduces gym intimidation
- Increases female enrollment
- Premium pricing opportunity
- Competitive differentiation
Space Planning
Minimum Size: 500-800 sq.ft Ideal Size: 1,000-1,500 sq.ft
Equipment Essentials:
- 3-5 cardio machines
- Cable machine (multi-functional)
- Light dumbbells (2-15kg)
- Functional training area
- Stretching zone
- Yoga mats
Design Considerations
Privacy:
- Frosted glass or solid walls
- Separate entrance if possible
- No direct line of sight
Ambiance:
- Softer lighting
- Pleasant colors (not pink clichés)
- Quality mirrors
- Good ventilation
Amenities:
- Private changing area
- Clean washrooms
- Hair dryers
- Vanity mirrors
Staffing
Female Trainers Only:
- Certified female trainers
- Background verified
- Customer service trained
- Sensitive to needs
Timing:
- Female staff during women's hours
- Flexible scheduling
- Adequate coverage
Programming
Popular Classes:
- Zumba
- Yoga
- Aerobics
- Pilates
- Dance fitness
- Strength for women
Special Programs:
- Pregnancy fitness
- Postpartum recovery
- PCOS management
- Menopause fitness
Pricing Options
Option 1: Premium Add-on
- Regular membership + ₹500-1,000/month
- Access to women's section
Option 2: Women's Only Membership
- Separate pricing
- Women's section + classes
- Premium experience
Option 3: Time-Based Access
- Women-only hours (mornings/evenings)
- Same membership, dedicated time
Marketing to Women
Messages That Work:
- "Your space, your pace"
- "Judgment-free fitness"
- "By women, for women"
- "Safe and comfortable"
Channels:
- Instagram (visual content)
- Women's groups (society, office)
- Referral from female members
- Female influencers
What to Avoid:
- Pink everything
- Weight loss only messaging
- Body shaming language
- Male-gaze marketing
Operations
Rules:
- Strict no-entry for males
- ID verification if needed
- Staff accountability
- Clean environment
Maintenance:
- Regular deep cleaning
- Equipment upkeep
- Hygiene supplies stocked
- Pleasant fragrance
Common Concerns
"It's too small"
- Quality over quantity
- Less crowded, better experience
- All essentials covered
"Same trainers as main gym"
- Female trainers only
- Better understanding of needs
- Comfortable environment
Success Metrics
Track:
- Female membership %
- Women's section utilization
- Class attendance
- Retention rates (women)
Conclusion
A well-designed women's section can transform your gym's female membership. Invest in the space, staff it right, and market sensitively.
WTF Powered helps you manage zone-based access and track section-wise utilization.